There are problems with the adoption and use of many organizational implementations of Web- Based Education (WBE). This paper puts forward the view that the problems stem from a misfit between the development methodologies commonly used to implement these systems and the context in which they are being applied. This misfit contributes to a number of the problems and shortcomings faced with implementing WBE. The paper describes the application and use of emergent development methodologies of WBE and suggests that such methodologies are a better fit for many organizational level developments in WBE. The focus of this paper is WBE within the University sector.